Friday, November 23, 2012


The International Association of Business Communicators (IABC) hosted their 8th annual Gift of Communication yesterday and I had the wonderful opportunity to be involved.

As a holiday gift to the United Way and the entire community, IABC members donated 2.5 hours of time to help organizations to help solve their greatest communication issues. Issues brought to the table included corporate communications, public relations, employee communications, marketing communications, public affairs and many other forms of business communications.  

The event invited seven organizations and they were individually paired with one or two IABC members and students from Mohawk College and McMaster University. Organizations included HARRRP, Student Open Circles, Social Planning and Research Council of Hamilton, Hamilton Youth Steel Orchestra, Robert Land Community Association, Hamilton St. John Ambulance, and Hamilton Council on Aging.

I was selected to work with the Hamilton Association of Residential and Recreational Redevelopment Programs (HARRRP), which had two organization representatives present. Major issues discussed were how to better brand HARRRP in the community to help increase sponsorship and donor contributions.

This event came at a perfect time since we are currently working on creating IMC (Integrated Marketing Communication) plans in class. This workshop offered a new level of learning for me as a student, allowing me to work on real life situations alongside a knowledgeable communications professional. I felt that I was able to actively participate in the discussions and offer invaluable insight to the organization.

I believe that there is no better gift to give than to offer the best skills you have and feel that the Gift of Communication is wonderful gift to give organizations that would not normally be able to invest in. All participating organizations were very enthusiastic and appeared to be very grateful for a new set of eyes on their communication plans. I look forward to hopefully being able to give the gift of communication again in the future!

Thank you IABC!

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